Air Jordan 23Designer: Tinker Hatfield/ Michael Jordan
Manufacturer: Brand Jordan
Air jordan sneakers have consistently been the most sought after athletic louxury basketball shoes for over twenty years. the 23rd installment the "Jordan 23" has been called the "Greatest Basketball Shoe Ever" (for those who dont know, 23 is signifigant because it is the number Michael Jordan wore). This shoe was designed from the ground up, which meant new machines were created just to make this shoe, such as a patent-pending stitching machine which stitched the upper in 3-D form, (which has not been done before). Other advancements were that almost no adhesives were used, as the designers wanted to get away from as many chemicals as possible, instead opting in favour of recycled materials. By creating a completely ‘green’ sneaker, the Air Jordan 23 has done everything possible to create less waste and toxic materials without sacrificing performance.
Unique design features
The construction of the shoe emphasizes the use of environmentally preferred materials.
Internal dual density slow recovery foam around the heel conforms to foot shapes to create a more custom fit.
Carbon fiber/acrylic weave shank plate adds structure and support in key areas.
One of the lowest midsole profile thickness made for a basketball shoe allowing for players to be as close to the ground as possible and feel the court.
An imprint of Michael Jordan’s finger print traction pattern on outsole.
Michael Jordan signature on toe cap.
Michael Jordan thumbprint on back of tongue lining.
Handcrafted MJ stitch pattern offers beautiful detailing and function.
LINE: sleek, aggressive, menacing, a predator. Created by dominating dark rich colours.
BALANCE: there is a balance between equisite detail and bold colours, which when put together complement eachother.
CONTRAST: depending on the model. the majority are dark (black) jaxtaposed next to a vibrant or rich colour.
FORM: the form is fairly specific as a shoe essentially fits around the foot. Having said that shoe huggs the foot tightly asif moulded to the foot.
COLOUR: black with varying amounts of intricate stitching detail, the midsection and toestrap sections come is a wide variety of colours.
TEXTURE: a combinating of smooth patent leather, gripy rubber sole, deliate fine stitched tongue, breatable tongue, corogated oval shaped laces.
PROPORTION: dark colours dominate overall feel.
Further information about the AirJordan 23 can be found on these websites:
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