designing dream machines

This video is a bit of an eye opener. it made me realise that design in 'real life' isnt just sitting in a studio trying to spin off ideas, doing sketches all day. it showed that there is quite a bit of research and time invested in the process. you have a very specific criteria in your design brief and it is your job to bring it all together in a cohesive package that have never been see before. trying to come up with something that meets the clients criteria and yet is a fresh take, would be very challenging. i think you have to be like anikka's spider willing to make a new web, becuase at times you may have a brilliant concept but, your client may not agree ( would be frustrating). This is why in the video there is a huge emphasis on communication between designer and client, i think to be sucessful in this design industry there has to be freeflowing communication from everyone.